So much so that there’s a bit of a ‘them and us’ divide between big (bad) business and small (caring) businesses. But not all big businesses are bad. And not all caring businesses have to scrape along close to the breadline. Both sides have a lot to learn from each other.
The biggest mistake small businesses make is spending most of their time delivering to existing clients – and rarely thinking about creating a flow of new clients. When they do remember to do something to promote themselves, it’s usually a scattergun approach designed to reach as many people as possible.
A Clear Message for a Specific Audience
The secret to being a successful small business lies in having a clear message designed for a specific group of people. You need to know who you are, what you offer, who needs that and how to reach them. Once you’ve worked all that out you need to package your message in a way that will appeal to your audience. In short, you need a brand.
Vocation Location will take you through the process. You’ll discover your unique purpose, identify your niche, locate your customers and learn how to reach them and speak their language. It will help you take your passion and create the blueprint for a profitable practice in a few short weeks.
A Blueprint for Purposeful Profit
Structured but flexible, focussed but creative, logical but magical, Vocation Location is a small business coaching experience designed to help you work out how you can be of value in the world, and work out who can benefit most from the value you bring. It’s this exchange of real value that forms the basis of all good working relationships and every great product and service. Once you’ve worked out where yours lies, you have the beginnings of your business or career.
Vocation Location is a blend of blue-sky thinking with grass roots marketing. The programme starts by pinning down your point of greatest motivation and potential, then it takes that power and transforms it into something other people want.
Finding your Point of Highest Value
Along the way we will – at the very least – cover the following topics, and explore lots more besides in order to achieve clarity for you, your product and your customers. Our progress will be guided by the Vocation Location workbook to make sure we arrive at your goal.
- PERSONALITY - who are you? what are your strengths? what do you want?
- PURPOSE – why are you here? what do you do best? who can you help?
- PRODUCT – what value do you provide? what do you love? what and who is it for?
- PATCH – who needs you? where are they? how can you reach them?
- PRICE – what will it cost you? what will it cost them? what do you need?
- PARTNERS – who do you need? who needs you? where are the win-wins?
- PITCH - what’s your story? why is it exciting? what’s new? what’s different?
- PROMOTION – how can you be shoppable? shippable? unmissable?
By the time we’ve finished your business will be born. You may decide that you need a website, a blog and a business card… but you’ll know what to say and do so the hard work will be behind you.
And I’ll still be here to support you if you wish.
We all have a unique contribution to make in the world. Isn’t it time you got started?
Vocation Location is an 8-week structured coaching programme includes
- 8 hours of personal coaching and mentoring.
- Unlimited email support.
- 12 step Vocation Location workbook.
- 12 Vocation Location work sheets.
The cost of the programme is £750.
Give me a call on 01892 512842 to get started.