It’s traditional at this time of year to look forward but I’d like to suggest you take a minute to look back… as I did the other day.
I’m not good at clearing my email inbox (mainly because I have a nifty system where unread mail pops into a folder all of its own and, once read, disappears never to be seen again) and I realised with a shock the other day that I had over 13 thousand emails in my ‘real’ inbox.
They act like a security blanket. All the time they’re still on the system I can always search for information I’ve missed, appointments I’ve half-remembered and phone numbers or invoice sums that have slipped through the net. So before I deleted them all with a keystroke I had a quick look through to make sure I wasn’t deleting anything I needed.
I say a quick look… by the time I had trawled through it all I had lost about 2 hours and deleted way over 12,000 emails. To make it quicker I ordered my inbox by sender name so I could delete whole blocks of emails at a time.
And then it struck me – this list was a guide to where I had directed my attention in 2011.
I could see blocks of people and organisations: my closest friends and colleagues, the college where I’m studying, my favourite inspirational blogs and email services, quite a few from my husband who only works upstairs :{ , and some from my lovely mum. As my eyes flicked through the lines I was reminded of parties and holidays and major events that were the landmarks of the year. Friends old and new who find writing easier than chatting, people looking for support and those warm, fuzzy emails that come in from clients whose lives have turned a corner.
As I also do most of my shopping online there was a reminder of what a ridiculous bookworm I am, and the weekly churn of the grocery shopping and the escalating bills as food prices have taken off this year.
This is the stuff that makes up my life: the merry-go-round that comprises my weekly, monthly routine, all there in black and white.
After I stripped out the reality emails I was still left with hoards of emails that had also – by their sheer persistence – secured a big chunk of my attention this year. Pressure groups and charities and software providers and hardware stores and shoe shops and clothes shops and department stores and supplement sellers and spurious gurus and miracle cure salesmen and online gift shops and interior design shops… my inbox was stuffed with people trying to get my attention and sell me something. Hundreds – thousands – of seconds, minutes even, of my attention wasted on things I didn’t need or want.
I was really surprised. I had no idea how much my private space had been infiltrated by the email high street and how much I had allowed that to happen. I must have unsubscribed myself from about 20 different lists before I felt my space was my own again.
The big lesson for me was to see how easily we can start a year with great intentions to do great things – but how easy it is to be distracted into paying attention to things that really don’t matter at all. I’m a great believer in supporting brands I love, looking at things that are uplifting, reading words that inspire – but somehow I was also allowing mediocre messages into my personal space and wasting precious time and awareness that could be spent on more productive things.
Next year, I’m going to rule my inbox with a firmer grip and make sure that my attention is directed only towards the messages that I want to give my time and support to.
What did you pay attention to in 2011? And how do you want that to change in 2012?










